Speaker

Theresa Huszka, CFE

Senior Consultant - MSA Worldwide

Theresa’s has over 18 years of experience in franchising and her consultancy is devoted to assisting companies design and develop their franchised business model. MSA Worldwide’s services include feasibility assessments, creation of training programs and operations manuals, design and development of franchise sales programs including marketing, advertising, and franchise sales process systems and long range strategic planning.

Theresa was the Director of Franchise Sales Development for TSS Photography. Prior to TSS, Theresa was Executive VP of Development for Cianci European Eatery, a joint partnership with MFV Expositions and joined MFV Expositions as Director of Development to head up the development and launch of its sales automation software, MyBruno.com Theresa was also VP of Franchise Development for SmallBizPros, Inc., which she joined in 2002 to redevelop their franchise development programs.

Theresa is a graduate of the International Franchise Association’s Certified Franchise Executive (CFE) program and has been a regular speaker for the IFA and Franchise Update Media group on the topics of lead generation, effective resale programs, effective franchise sales processes, the use of technology in franchising and candidate profiling. She has co-authored an article for Franchise World magazine and participated in Caliper Human Strategies study on sales excellence in Franchise Development.

Presenting in the following seminars/workshops:

  • Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

    For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
    Sponsored by      

  • Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

    Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
    Sponsored by